FAQ

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

We start by understanding your brand and goals, then create a tailored design that reflects your vision. Once the design is approved, I develop the site with clean, scalable code and ensure it’s fully tested before launch.

Essential (€500, 2 days): Context only. Quick alignment, basic review, scope definition. Best for small, straightforward projects where requirements are mostly clear.

Just Right (€1,500, 1 week): Context + Research. We dig into competitors, users, and market landscape. Best for most projects—gives you validated insights without full strategic depth.

Complete (€3,000, 3 weeks): Context + Research + Strategy. Full market analysis, detailed UX planning, MVP scoping, psychology application. Best for new products, complex systems, or high-stakes launches.

After an initial conversation, we’ll recommend the tier that makes sense for your project. Factors we consider:

• Project complexity – Simple website vs. complex web app
• Budget constraints – What you can afford upfront
• Uncertainty level – How validated your idea already is
• Risk tolerance – How much you’re willing to risk building without deep research

You’re not locked in—we’ll guide you to what fits your situation.

Yes. Discovery is priced separately because some clients do discovery with us and then develop elsewhere, or discover the idea won’t work and stop there.

If you proceed to design or development with us after discovery, the discovery cost is already paid—it’s not added on top of development costs.

Key stakeholders who understand the business, users, and requirements. Typically: decision-maker (owner/CEO), someone who knows the users (sales/support), and anyone with technical knowledge (if you have a CTO or IT person). We’ll guide you on who we need in each session—usually 2-4 people maximum.

Yes. Discovery is a separate service. Some clients do discovery with us and then develop elsewhere, or take the blueprint to their internal team. The discovery deliverables are yours to use however you want. If you do proceed with us for design or development, the discovery cost is already paid—it’s not added on top.

That’s exactly what discovery is meant to catch. If research shows your idea won’t work as planned, you’ve saved tens of thousands in development costs. We’ll show you why it won’t work and often suggest alternative approaches that will. Some clients stop here (and saved €40K-€50K), others pivot to a better approach. Either way, you learned it early when it’s cheap.

It depends. For bespoke and WordPress websites, yes. Discovery ensures we’re designing for the right audience, goals, and business context. For static websites or small projects, we skip formal discovery and use a short interview to gather basic requirements. If you’re not sure whether discovery makes sense, we’ll help you decide based on project complexity.

You’ll get two rounds of revisions included in the design phase. You’ll comment directly in the Figma file, and we’ll iterate from there. The goal is to get you to a UX and UI design you’re happy with before moving to development. We make sure you’re satisfied before locking anything in.

Yes. If you have brand guidelines (colors, fonts, logo usage, tone), we’ll design within those constraints. If you don’t have guidelines yet, we’ll help establish a creative visual direction through moodboards and design exploration.

Design only means you receive the complete Figma file. Organized, clean, and ready to hand off to your developers. Design + development means we use the UX and UI design internally to build, and the final deliverable is the working website or app, not the design files. Most clients choose design + development for seamless handoff and faster timelines.

Two rounds of revisions are included per screen or section. You’ll review the first version, provide feedback, and we’ll iterate. After the second round, the UX design is locked and moves to the build phase (if you’re doing both with us). Additional revisions beyond two rounds can be added for an extra cost.

You’ll receive Figma files, the design tool used across the industry. Figma files are cloud based, organized, and easy for developers to view and work with. If you’re doing design only, you own the file and can share it with your team. If you’re doing design + build with us, we use the file internally and deliver the finished result instead.

Economy is fast, affordable web development with a static site and basic customization. Business includes full planning and design aligned to your brand. First Class adds advanced development features, software integrations, and complex functionality. Choose based on your budget, requirements, and development needs.

Use WordPress development if you need to update content frequently without a developer. Use static or Jamstack development if content rarely changes. WordPress is more expensive to develop and maintain but gives you CMS flexibility. Static sites are faster, simpler, and require less maintenance.

You provide all text copy, images, logos, and brand assets. We structure and optimize your content for the web. We don’t write marketing copy or SEO content. If you need content writing, we recommend working with a copywriter or content agency before starting development.

We guide you through registration and help you set up cloud hosting, but you control the accounts. You’ll own your web address and hosting directly. We handle the technical setup, cloud migration if needed, and configuration. This ensures you maintain full ownership and access.

Every web development project comes with a 30-day warranty covering bugs and errors after launch. If something breaks or doesn’t work as intended, we fix it at no extra cost. The warranty doesn’t cover new features, design changes, or content updates. Just bugs in the development we delivered.

Yes. Ecommerce development typically requires WordPress + WooCommerce, which starts at €10,000 + €3,000 for ecommerce setup. We recommend starting with our WordPress & WooCommerce offering if selling products is your primary goal.

Websites present information. They show content, explain services, and provide contact details. Web apps do work. They manage data, automate processes, and handle interactive workflows. If your users are mostly reading and browsing, you need a website. If they’re inputting data, processing information, and working through multi-step tasks, you need a web app.

Hosting costs vary based on traffic, data volume, and complexity. Expect €20-€100+ per month for hosting an app. Simple apps with light traffic cost less. Complex apps with high traffic, large databases, and heavy processing cost more. We’ll give you a realistic estimate during discovery based on your expected usage.

Yes. Apps require ongoing maintenance: upgrades, platform updates, security patches, monitoring, and critical issue fixes. Without maintenance, your app becomes outdated, insecure, and eventually breaks. The €50-€100/month package (varies by app size and complexity) keeps your app running smoothly and securely. It’s not optional. It’s how we prevent problems before they happen.

Yes. Most of our cross-platform projects involve both interfaces working together (usually the app is the admin panel and the mobile app is the customer-facing interface). The development cost increases when developing both simultaneously, but the infrastructure (database, APIs, backend) is shared. Adding a mobile app later is easier and cheaper if the web app already exists.

Your app stays as-is after launch. No updates, no monitoring, no backups, no incident response. Over time, security vulnerabilities emerge, performance degrades, and compatibility issues appear. When something breaks, you’ll wait 48 hours for a response and 5+ days for a fix (depending on our workload). You’ll also pay significantly more to fix issues than you would have spent on ongoing maintenance. Skipping maintenance is risky and expensive in the long run.

We handle cloud server setup and registration (mostly Digital Ocean hosting). You pay for the hosting itself, we configure and manage it. You’ll own the hosting account, but we’ll take care of the technical setup, deployment, and ongoing management through the maintenance package.

Cross-platform (React Native) saves you 25-40% on cost and 30-50% on time compared to separate native apps for iOS and Android. You get one codebase that produces native-quality apps for both platforms, with easier maintenance and faster updates. We’d only recommend native if your app requires specific device APIs that React Native doesn’t support, which is rare.

App development takes 1 month to 1 year depending on complexity. Simple apps with basic functionality: 1-3 months. Complex applications with user authentication, payment processing, real-time data, and third-party integrations: 6-12 months. Our developers will give you a realistic timeline after discovery.

Yes. If you have the resources and knowledge to handle registration and submission yourself, you can. If not, we’ll handle the entire process for both Apple App Store and Google Play Store, including future updates. App store reviews can take days to weeks, and rejections happen. We’ll guide you through it.

Every app comes with a 6-month warranty covering bugs and errors discovered after launch. If something breaks or doesn’t work as intended, we fix it at no extra cost. The warranty doesn’t cover new features, design changes, or issues caused by third-party services. Just bugs in the code we delivered.

Yes. Mobile apps require regular updates. iOS and Android release new versions constantly, policies change, and APIs get deprecated. Your app needs maintenance to stay compatible and compliant. We offer Support & Maintenance packages starting at €50/month, or 3 months free if we built your app.

We build cross-platform, which means you get both iOS and Android from one codebase. App development for just one platform doesn’t save much cost. You’re still paying for the same development process and infrastructure. We recommend launching on both to maximize reach and ROI.

Because cheap apps cost more in the end. A 20-30% investment in quality development pays for itself through lower maintenance costs, fewer critical bugs, and better user retention. We build apps that work well and stay working, not apps you’ll need to rebuild in two years. The cheapest bid rarely wins in the long run.

MVP development tests how your solution works, not if the market wants it.

What MVP development validates:

• Workflow clarity (can users figure out how to use it?)
• Functionality (does the software work as intended?)
• Technical feasibility (can your development team build this at scale?)
• UX issues (where do users get stuck?)
• Interface usability (is it intuitive?)

What MVP development does NOT validate:

• Market demand (will people want this product?)
• Business viability (will people pay for it?)
• Profitability (is this a sustainable business?)

For market validation, you need customer interviews, landing page tests, or a product launch with real users paying real money. MVP development validates the solution, not the market.

Prototyping typically means clickable mockups or wireframes — screens you can tap through but without real functionality behind them. It’s useful for testing layouts and flows at the earliest stage, essentially a POC (proof of concept) for the user interface.

An MVP (minimum viable product) goes further. It’s actual working software with real features, real data, and real user interactions. MVP development gives you something you can launch, test with users, and collect genuine feedback on.

We build MVPs — working software, not just screens. If you need a quick prototype first, that’s a step we handle during the Spec-Driven Development phase.

The MVP doesn’t get thrown away. It gets reviewed and enhanced by our development team.

What transfers: Core logic, user flows, functional architecture, validated scope.

What changes for production: Security hardening, cloud deployment and scalability, UI polish, performance tuning.

Converting an MVP to production typically costs about 2x the MVP cost. If you spent €5,000 on an MVP, expect around €10,000 to turn it into software ready for production.

Simple webapps: 3-5 days Complex webapps: 2-3 weeks Mobile apps: 3-4 weeks

Timeline depends on complexity. Simple web apps with no database or complex APIs can be built in days. Complex apps with databases, business logic, and integrations take longer. Our MVP developers work with you to set realistic timelines for every project, and our dedicated MVP developer assigned to your build keeps things on track.

Yes. That’s the point.

MVPs are working software you can test with real users to get meaningful feedback. You’ll see how users interact with your product, whether the workflow makes sense, and what needs adjustment before moving to production. Many businesses launch their MVP as a first version and start generating revenue while they develop the full product with their development team.

That’s exactly why you build an MVP.

You saved €30,000-€100,000 by learning early that the idea needs adjustment or shouldn’t move forward. You can either pivot and create a new MVP with changes, or redirect your resources to something more viable.

Either way, you avoided a costly mistake. A good MVP development firm helps you fail fast and learn faster.

After an initial conversation, we’ll recommend the tier that makes sense for your project.

Partial Prototypes (€500) work when you’re uncertain about a specific workflow or feature, not the entire product. Perfect for testing one critical piece.

Simple Webapp (€1,500) fits straightforward applications without databases or complex integrations. Think landing pages, calculators, or basic interactive tools.

Complex Webapp (€3,000) handles apps with databases, user management, API integrations, and multi-step business logic. Most SaaS, booking systems, and e-commerce flows fall here.

Mobile Apps (€5,000) cover iOS, Android, or cross-platform prototypes with mobile-specific patterns and considerations.

Not sure? Contact us and our teams will help you figure out the right development service for your project. We work with firms and companies of all sizes across the UK and internationally.

Look for an MVP software development company with a clear process, transparent pricing, and a dedicated team of developers who ask the right questions before committing to anything.

Support (Reactive): When things break, we fix them fast. This means SLA commitments (2-hour response, 24-hour fix for critical issues), incident response processes, and clear accountability.

Maintenance (Proactive): Keep things from breaking in the first place. This means security patches, platform updates, performance monitoring, backups, and continuous improvement.

Both together: Complete product care. Maintenance prevents problems. Support fixes them when they happen anyway.

Our maintenance packages cover everything your website needs to stay secure, fast, and available. That includes WordPress support, plugin management, hosting optimisation, SEO checks, availability tracking, and regular backups with restore capability. The exact scope depends on which option you choose.

Yes. You can buy Support-Only, Maintenance-Only, or the Combo package.

Support-Only makes sense if you’re already handling updates and backups yourself but want SLA protection for emergencies.

Maintenance-Only makes sense if you’re comfortable with slower response times for incidents but want proactive prevention.

Combo gives you complete coverage—prevention and response—with the best value. Choose a maintenance contract that fits your needs.

Yes. You can buy support, maintenance, or the bundle. Buying support makes sense if you handle your own WordPress changes but want fast help when issues arise. Maintenance makes sense if you want prevention but don’t need a guaranteed response time for incidents. The bundle gives you both at a discount.

With support:

• Urgent issues (outages, broken pages, or bug reports): Acknowledged within 2 hours, fixed within 24 hours
• Standard requests (non-critical website changes, questions, minor fixes): Handled within 1 business day

Without support:

• Expected wait: 2 business days
• Fix time: 5+ days (depending on workload)

Your website stays as-is after launch. No WordPress updates, no plugin management, no backups, no support.

Over time:

• Security vulnerabilities emerge (unpatched)
• SEO rankings drop from slow website speed
• Plugins become outdated and incompatible
• When something breaks, you’ll wait days for a fix

You’ll also pay significantly more to fix issues than prevention would have cost. Without coverage, you’re responsible for managing everything yourself — hosting, security, and WordPress.

Yes. We support websites, web apps, and mobile apps regardless of who built them originally. We’ll review your website, assess its current state, and recommend what services make sense. If major changes or refactoring are needed first, we’ll let you know upfront.

The Support package (and Bundle, which includes Support) includes 1 hour per month for:

• Bug fixes
• Urgent repairs
• Small adjustments
• Minor feature tweaks
• Performance improvements

Maintenance-only packages do not include this hour – monitoring and updates only.

Need more hours? Add prepaid hours at a discounted rate (€80/hour vs. €100/hour standard). Use them for content updates, small features, design tweaks, or extra testing.

Unused time rolls over for up to 6 months. If you don’t use your included hour in a given month, it accumulates. This gives you flexibility without losing value.

Example: If you don’t use any hours for 6 months, you’ll have 6 hours available. In month 7, month 1’s unused hour expires, so you’ll still have 6 hours available (months 2-7).

This gives you flexibility without losing value when you don’t need fixes every month.

Accessibility audits test whether people with disabilities can use your site (screen readers, keyboard navigation, colour contrast, etc.).

Performance audits test how fast your site loads and how efficiently it runs (Core Web Vitals, load times, resource optimisation).

Both matter, but they solve different problems. Accessibility audits ensure you’re not excluding users. Performance audits ensure you’re not frustrating them — or losing search rankings.

Depends on your goals:

• If you’re facing compliance requirements or worried about usability, start with Accessibility
• If your site feels slow or conversions are dropping, start with Performance
• If you’re not sure, get Both (€150 combined saves you €48 and gives you the complete picture)

You’ll receive a report and a 30-minute walkthrough call where we explain the findings and results. After that, you decide:

• Fix problems yourself using the findings as a guide
• Request a quote for our company to implement website fixes
• Do nothing (though we wouldn’t recommend it)

Depends on what we find and how many problems there are. Some website improvements are quick (missing alt text, contrast adjustments, design tweaks). Others require significant work (restructuring navigation, improving SEO, refactoring components).

After the assessment, we’ll provide a project-based quote with a timeline estimate if you want our agency to handle implementation for your business. Many agencies charge for the assessment alone — we include it in the service.

No. The report identifies what’s broken, explains why it matters, and categorises severity. We don’t include code snippets or detailed implementation instructions.

If you want us to implement improvements, we’ll provide a quote and handle it for you.

No. Our services cover websites, web apps, and WordPress sites only. Mobile app checks require different tools and methodologies.