WordPress redesign with reworked IA and 60+ custom components. Fast, secure, and modular, engineered for clarity, speed, and higher conversions.
About the project
Goose Digital a Canadian marketing performance agency focused on intelligent, ROI-driven growth, asked for a clean break from an outgrown website to something sharper, faster, and true to their brand.
Creative challenges
Clarity first.
Keep the signal, cut the noise.
Structure drives trust.
The brief was simple: keep what works, reframe what’s unclear, drop what dilutes. We audited the proposed assignemnt, tightened hierarchy, and mapped content paths to match how prospects evaluate services and not how pages are usually assembled.
The goal: a system that reads with intent and moves without resistance, from first impression to contact. We aligned visual decisions to their established brand, ensuring every component carries the same voice across devices.
Outcome & impact
Built to move without resistance: fast, secure, and crafted to last.
We designed 20+ pages and 60+ custom sections/components, all tailored to Goose Digital’s brand system. Then we engineered a custom WordPress build: modular layouts, reusable components, content migration, and guardrails for long-term upkeep. Subtle motion brings focus where it matters; performance work keeps it light and fast; security is baked in—not bolted on. The site is live and performing as intended.
